Burger King India Limited IPO GMP

burger king IPO

Burger King (BK) is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". Over the next half-century, the company changed hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late-2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.

The 1970s were the "Golden Age" of the companys advertising, but beginning in the early-1980s Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), which completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B s commercials were derided for perceived sexism or cultural insensitivity. Burger Kings new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.

Burger Kings menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger Kings signature product since. Conversely, Burger King has introduced many products which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where Burger King has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the companys financial underpinnings, and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capitals restructuring plans of the company.

As of December 31, 2018, Burger King reported it had 17,796 outlets in 100 countries.Of these, nearly half are located in the United States, and 99.7% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. Burger King has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the companys behalf. Burger Kings relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances, the companys and its licensees relations have degenerated into precedent-setting court cases. Burger Kings Australian franchise Hungry Jacks is the only franchise to operate under a different name, due to a trademark dispute and a series of legal cases between the two.

Below are Details of Grey Market Premium (GMP) and Kostak Rate of Burger King India Limited IPO.Please note GMP is only work when subscription figure is high.Always looks for subscription figure before looking to Grey Market Premium (GMP).Grey Market Premium (GMP) may go up or down depend on Subscription figure.Subscription figure is available on Home page for main line IPO and SME page for SME IPO.

IdGrey Market PremiumKostak RateRate Date
138448-50 RsNILL14 Dec 2020
138148-50 Rs350 Rs11 Dec 2020
138045-48 Rs350 Rs10 Dec 2020
137942-45 Rs350 Rs09 Dec 2020
137840-42 Rs350 Rs08 Dec 2020
137740-42 Rs350 Rs07 Dec 2020
137328-32 Rs350 Rs04 Dec 2020
137228-32 Rs350 Rs03 Dec 2020
137124-32 Rs350 Rs02 Dec 2020
137026-32 Rs350 Rs01 Dec 2020
136926-32 Rs350 Rs30 Nov 2020
136825-30 Rs350 Rs27 Nov 2020

Your Comment:
 7 + 8 

admin Dec 11 2020 1:22:39 AM
@Rohit, in IPO NEWS section you will get link.

ROHIT Dec 9 2020 2:43:36 PM

Admin Dec 9 2020 9:30:38 AM
Gmp updated. Good gmp. Lucky people will get allotment.

admin Dec 7 2020 3:43:19 AM
day by day GMP is available in IPO GMP section. On monday GMP should up base on the subscription.

Hiren Shah Dec 6 2020 6:54:43 PM
Latest GMP as on date

NITIN KHOIWAL Dec 6 2020 1:30:31 PM

Naresh Dec 6 2020 12:36:33 PM
Allotment on 9/10, allottment 44:1

Aks Dec 4 2020 4:11:29 PM
Non veg don't apply

admin Dec 4 2020 4:23:54 AM
Apply with full force.

DILIP PATEL Dec 3 2020 2:22:03 PM

Gaurav Mishra Dec 3 2020 11:18:30 AM
Must Go for it high value of listing gain and for long term also

Bhavani sahu Dec 3 2020 8:28:12 AM
Good listing gain price

admin Dec 2 2020 9:52:17 PM
must subscribed for listing gain.

C.BALASUBRAMANYAM Dec 2 2020 1:18:03 PM

C.BALASUBRAMANYAM Dec 2 2020 1:15:26 PM
i would like to subscribe for 500 shares

admin Dec 2 2020 10:35:33 AM
Latest gmp updated in ipo gm section