Affle India Limited IPO GMP

Affle IPO

Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.

The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.

Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.

The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.


Below are Details of Grey Market Premium (GMP) and Kostak Rate of Affle India Limited IPO.Please note GMP is only work when subscription figure is high.Always looks for subscription figure before looking to Grey Market Premium (GMP).Grey Market Premium (GMP) may go up or down depend on Subscription figure.Subscription figure is available on Home page for main line IPO and SME page for SME IPO.

IdGrey Market PremiumKostak RateRate Date
184160-170 RsNILL07 Aug 2019
183180-190 Rs300 RS06 Aug 2019
178200-210 Rs 300 Rs01 Aug 2019
175170-180 Rs300 Rs31 Jul 2019
173160-170 Rs300 Rs30 Jul 2019
172155-160 Rs300 Rs29 Jul 2019
171140-155 Rs250 Rs26 Jul 2019
169150-160 Rs250 Rs25 Jul 2019

Your Comment:
 7 + 2 

Jaimin Aug 6 2019 5:13:30 PM
It's ok Admin ji. Money deducted for 1 lot out of 8. All the best everyone.

admin Aug 6 2019 4:16:50 PM
@jaimin, Gmp is steady so didnt updated. But thanks for point out. We have updatedit.

admin Aug 6 2019 4:12:53 PM
Allotment is out. Still not populate on website but if deduction happen then alloted.

HR CHaurasia Aug 6 2019 3:40:35 PM
Not Received Shares !!!!!!!!!!!!

Jaimin Aug 6 2019 2:38:15 PM
Why no update on GMP since 1st Aug?

King of IPO Aug 5 2019 7:50:45 PM
Looks like allotment is out. Just received message for unhold of amount from SBI.

Yogendra Khanna Aug 4 2019 5:47:11 PM
Commendable, excellent keep it up

admin Aug 2 2019 7:57:52 PM
Dont wry keshab. It will take time sometimes.

HR CHaurasia Aug 1 2019 2:52:48 PM
@Keshab you can check at the link or check your Balance Summary amount Blocked or not, if amount in Lien Balance showing, Then your bidding application is sucessfull

Keshab Aug 1 2019 1:50:11 PM
Applied through ASBA SBI but not received confirmation message from BSE,is it rejected

admin Aug 1 2019 8:06:17 AM
Bumper jump in GMP. Latest GMP has been updated in IPO GMP section.

King of IPO Jul 31 2019 8:14:43 PM
Looks like a blockbuster. Relief for investors in falling markets. All the best to all applicants.🤞

admin Jul 31 2019 3:55:03 PM
Good subscription...

Kaal Jul 31 2019 3:06:36 PM
QIB figure is good

Vishy Jul 31 2019 2:14:19 PM
Don't worry at the end of the day subscription is good👍

admin Jul 31 2019 8:01:46 AM
GO with full force if QIB > 10x and HNI > 20x at 2 PM. No more post. Just follow above rule.

admin Jul 31 2019 8:01:03 AM
Latest GMP has been updated in IPO GMP Section.

Anynoums Jul 30 2019 6:14:11 PM
Mostly all IPO show Last Day magic Subscription figures...It's definitely boom...

admin Jul 30 2019 5:29:47 PM
All, wait for the last day.

HR CHaurasia Jul 30 2019 4:41:00 PM
THis IPO Is not good as Indiamart IPO., In Affle IPO only Retail Investors are showing interest..

na Jul 30 2019 3:51:42 PM
for retailer, withdraw of application would be better option. if you cant earn in this ipo, no issue, but if you lost will be more suffer. SEE CPSEETF, retailer lost lot of money.

naresh Jul 30 2019 3:49:48 PM
dont apply,, market condition is very bad. Chances of loss are more than chances of save your money in bank and get 4-6 % interest will be better in this market conditions.

admin Jul 30 2019 3:48:51 PM
@reliance, Wait for tomorrow . Tomorrow subscription should improve.

admin Jul 30 2019 3:34:28 PM
@Jaimin, ASBA is same as earlier..

HR CHaurasia Jul 30 2019 12:09:48 PM
Very Low Subscription, Online RII are showing Interest

Reliance Jul 30 2019 11:04:33 AM
Hello Admin, can apply or not?

Jaimin Jul 30 2019 9:59:35 AM
Hi Admin, Pls clarify if we can apply through ASBA facility of SBI for 5 demat accounts as earlier or there is change in application process where only 1 application can be submitted from one bank account ASBA facility. Thank you.

vinoth Jul 30 2019 9:56:26 AM
@Admin thanks

admin Jul 30 2019 8:21:38 AM
Latest Gmp has been updated in ipo gmp section.

admin Jul 30 2019 2:25:33 AM
Hello Vinoth, When Retail fill the application there is once check-box called cut-off price. It will show that values. Price bids means values submitted without the cut-off price checkbox.

Vinoth Jul 29 2019 10:30:53 PM
In retail category, what is cut off and price bids rows? What it means?

Purushottam Jul 29 2019 7:12:19 PM
Very informative. Shows which way the wind is blowing. It may cross ten times.

Mahesh Rami Jul 29 2019 3:55:29 PM
UPI is compulsory when you are bidding through Broker UPI is optional when you are applying directly through BANK ASBA UPI is optional when you are applying directly through BANK online netbanking UPI is not required if you are applying directly through your 3 In 1 trading account.

Ajay Jul 29 2019 3:53:46 PM
Like Indiamart this is the company has a unique model with no listed peers. However, it's better than IndiaMart as it's clients are not direct consumers but businesses. I was wondering why a Global IT company need Indian listed subsidiary. One thing is data privacy laws which tell that data related to Indians must be stored and processed in India. This company treads a controversial path of consumer data analysis, profiling, and consumer-focused marketing. Although growth potential in this area is very high & it's not without its risks. This IPO will have positive gains for sure.

Mr VIJAY KUMAR BHASIN Jul 29 2019 12:19:28 PM
ipo not coming in indusind ank

Mr VIJAY KUMAR BHASIN Jul 29 2019 12:18:51 PM
indusind bank affle ipo not comin

V R CHAUHAN Jul 29 2019 11:02:29 AM
In my Net Banking of PNB also AFFLE IPO is not showing.

Raja Ganesh Jul 29 2019 11:01:15 AM
@ HR Chaurasia, Now it is available in SBI. Check

HR CHaurasia Jul 29 2019 10:46:42 AM
Admin, IN my Net Banking of SBI demat services, AFFLE IPO is not showing...

admin Jul 29 2019 9:26:09 AM
Today is first day. GMP is strong. Latest GMP has updated in IPO GMP section.

Bhawan Pal Jul 26 2019 4:48:26 PM
After Long time waiting.....Good IPO

Gopal Chander Jul 26 2019 4:45:39 PM
Very Rear.......10% Quota for RI

Dhang Sira Jul 26 2019 4:13:32 PM

Narendra Yadav Jul 26 2019 4:12:48 PM
Bumper IPO

Narendra Yadav Jul 26 2019 4:11:29 PM
Bumper IPO

Bablu Pathak Jul 26 2019 4:09:57 PM
I think 150 + will be listing Gain

Pipa Singh Jul 26 2019 4:07:55 PM
Only 10 percent quota for Retailers. Very difficult to get allotment for RI

Sangeeta Jha Jul 26 2019 4:05:37 PM
Good IPo, Apply for Listing Gain 20%

admin Jul 25 2019 3:52:06 PM
Yes old asba method still available.. UPI is plus..

admin Jul 25 2019 3:51:15 PM
@raja, For now go with all your force means apply from all account.

Raja Ganesh Jul 25 2019 10:56:26 AM
Admin, the existing procedure of ASBA is applicable or we have to apply thru UPI only

HR CHaurasia Jul 25 2019 10:20:29 AM
Admin, Please advise me, This ipo is Good for Listing Gain(Retail Investors)

admin Jul 25 2019 7:50:20 AM
GMP started with BOOM!!!! GMP has been updated in IPO GMP section.